our Asks


Align your pension with your mission and values, making sure your pension investments support the things your organisation works for and believes in.


Tell your employees where their pension money is going, and engage in a dialogue with them about where it could go in the long term.


Ask your pension fund how they lead on responsible investment, how they’ll achieve net zero emissions, how they’ll increase their positive impact, and use their shareholder rights to get companies to perform better.

Make your pension matter

Organisations across the world are leading the charge for a sustainable future.

They’re driving innovation, regenerating communities, working to reach net zero emissions, and creating inclusive, sustainable workplaces.

But company pensions often undermine this work, with schemes that go against their mission and contradict their values


A future you didn’t sign up for

An employer’s duty is to provide a pension for their staff, and to pay into it with them to help those employees build for their future. But what kind of future is that pension building?

A cancer research charity could be investing in tobacco. A green energy company might be investing in fossil fuels. A company that’s just closed its gender pay gap might fund the company with the worst one.


You can pledge to make a change today, and commit to having a pension with intention.

Align your pension with your mission, engage your staff, and ask your pension provider how they’re investing in people and planet. Take a look at our toolkit for steps to take and questions to ask. And if you are an SME, we have created this guide especially for you.

Our PLEDGE partners

We are proud to partner with brilliant organisations and schemes who have committed to matching their pensions with their values. Join the growing movement today.

The Make My Money Matter Collective Fund is a restricted fund operating under the auspices of Prism the Gift Fund, charity no. 1099682.

Pension Power In Action

See how pensions can change the world through these case studies.