Amanda has over 30 years of marketing and communications experience in both agencies and clients across numerous sectors including financial services, professional services and FMCG.

She began her career at Barclays Bank before moving to marketing agency Limbo (part of Bartle Bogle Hegarty). Subsequently, she set up a consultancy practice recognising the opportunity to focus on customer experience. She then spent 16 years at HSBC leading marketing, customer experience, insights and proposition development for the Global Commercial Bank across more than 50 countries.

She now has a plural career as is a Non-Executive Director of Tesco Bank; the British Business Bank; the Government Communications Service Ministerial Board and Countrywide plc. She is a Fellow of the Marketing Society, a member of WACL (Women in Advertising & Communications London) and a member of Chapter Zero focused on Climate Change.